Created a product - "FindMySpot", which is a streamlined app connecting drivers with available parking spots, incorporating real-time availability, homeowner communication, and user ratings. It features a subscription model and partnerships with various parking providers, aiming to simplify urban parking through technology and strategic planning.
Problem
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Increased reliance on automotive transportation
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Lack of obviously availably parking
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Time wasted looking for parking spaces or walking from distant parking
Opportunity
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Solve this frustrating issue for drivers
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Partner with 3rd party parking w/ trackers
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Partner with property owners willing to rent extra driveway or lawn space
Size of the Market
Total Available Market (TAM): 1.4 Billion
Serviceable Available Market (SAM): 240
Million Serviceable Obtainable Market (SOM): 82 Million
Target Market and Customer Segmentation
Marketing Mix - 4 Ps
SERVICE MODULE 1:
Short-term Rent parking spots on a daily basis
SERVICE MODULE 2:
Long-term Rent parking spots for a month/months
Competitors
New Product Development and Timeline
Future Forecast
Risk Analysis
Post-Launch Plan
Key Performance Indicators
Prevent Cannibalization
Secure revenue and market of house-owner parking feature and capitalize on that using user-data and feedback
User Engagement and Retention
Provide more discounts and engagement features like loyalty points, annual subscription options for regular users
Complaints and customer feedback
Improve customer satisfaction by taking into account the ratio of complaints and incidents solved
Customer Metrics
Customer Satisfaction Score(CSR)
Surveys and Feedbacks
Customer Satisfaction Metrics
Programs
