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INTRODUCTION
The core objective was to develop a nuanced understanding of the patient journey, emphasizing pain management post-surgery, and to translate these insights into a targeted marketing plan for Allay Therapeutics.
PROBLEM STATEMENT
MARKET RESEARCH METHODOLOGY
TARGET GROUP
SURVEY QUESTIONNAIRE DESIGN
SURVEY RESPONSES
INTERVIEW INSIGHTS
INTERESTING FINDINGS FROM OUR RESEARCH
There is a pressing need for pain management alternatives-the pain might last beyond first few days of surgery.
50% patients feel they could have been better informed about the pain journey.
Post-op pain goes up as the patients' ages increase.
Patients feeling ill-informed about the pain - issue across health facilities
Post-op pain goes up as the patients' activity levels go up.
Highly Active Adults tend to experience much higher pain levels.
Well informed patients tend to experience lower pain levels.
RECOMMENDATIONS
GO-TO-MARKET STRATEGIES
FUTURE ACTION PLAN
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